Air Wick has recently unveiled a new visual identity for its range of scented plug-ins.

This new pack design created a blank canvas for the brand to showcase both the benefit of the product and emotive impact of each fragrance profile.

Alongside immersive photography, a burst of sunlight now sits behind the Air Wick logo, radiating light across the pack, and the image of a leaf dripping with essential oils reinforces the high-quality nature of the product.

Darren Morgan, global brand experience lead, Air Wick, said: “The new design includes a dramatic reduction in plastic, with 100% of plastic removed from the packaging. This equates to a plastic reduction of more than 300,000 tons of plastic per year – a further demonstration to our commitment to preserving and celebrating the natural world.”

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