JD.com launched a carbon-reduction campaign during this year’s Earth Week from April 20 to 24 in collaboration with P&G, Swisse, Blackmores, and Yili Group’s Satine organic milk to raise people’s awareness of the environment while shopping online.
With an easy swipe down on the landing page of JD’s App during this period, users can jump to the green shopping campaign page where they can explore the environmentally-friendly efforts brands have made on their products.
For example, P&G’s Safeguards shower gel and hand wash bottles are produced with low-carbon materials and lighter packaging, and the empty bottles can be recycled via JD’s Green Stream Initiative. Blackmores will gift buyers with low-carbon medicine boxes, Swisse adopted package designs that utilize the minimum materials possible.
Consumers of these low-carbon products will be awarded with JD loyalty points to encourage their shopping choices. JD also promotes an array of energy-saving home appliances and trade-in services throughout the year. According to the company’s calculation, the air conditioners, fridges and televisions with primary energy efficiency sold through JD.com in 2021 can reduce nearly 2 million tons of carbon emissions.
On the packaging side, 95% of JD’s delivery boxes have “lost weight” from five to three-layer corrugated boxes, which can save more than 200,000 tons of paper pulp, and outperformed the average level of more than 90% of developed countries.
JD’s Green Stream Boxes
On the warehouses side, JD logistics has built solar photovoltaic panels on the roofs of 12 Asian No. 1 highly automated warehouses across the country, which has the capacity to generate 100 megawatts power a year and in the next three years, aiming to extend the capacity to 1000 megawatts.
JD’s Asia No.1 warehouse with solar photovoltaic panels on the roof
At the same time, JD Logistics has been operating 119 dark warehouses in China. Every minute, each automated warehouse operation can save an average of 2283 KWH electricity.
In terms of transportation, JD Logistics has put in use 200,000 new energy vehicles to date in over 40 Chinese cities for delivery work. Every year, these vehicles can save 400,000 tons of CO2 emissions, an amount equivalent to what 20 million trees may soak up in a year.
JD.com has set the goal to reduce carbon emissions by 50% by the year 2030, based on the levels of 2019. Find more about JD’s efforts on sustainability, known as the “Green Stream Initiative”.
Yanxi (言犀), JD Cloud’s intelligent customer service system, released the super SaaS (Software as a Service) growth engine on May 10 at its launch event held for new intelligent marketing products to boost retail business.
The engine, supported by AI technology, mainly consists of Jing Xiao Zhi (京小智), a full-scenario intelligent service and marketing platform, and the Yanxi smart outbound call solution. It has intelligent interaction and dialogue technologies, such as voice semantics, multimodal content intelligence, knowledge acquisition and reasoning, emotional intelligence, human-computer dialogue and interaction, decision intelligence and more to further achieve cost reduction and efficiency gains and improve the user experience for merchants.
The Yanxi super SaaS growth engine has undergone large-scale practice at JD.com, in complex retail and supply chain application scenarios involving pre-sale, in-sale, and post-sale issues in various situations. By serving nearly 200,000 third-party merchants of JD.com, it has covered the company’s core businesses, namely JD Retail, JD Logistics, JD Health and JD Technology, etc.
For example, Jing Xiao Zhi provides intelligent consultation and shopping guide services for merchants through the whole process, which is complementary to human customer service. Its shopping guide function, which is presented in the form of an AI virtual anchor, can operate 24/7 with over 100 digital human images, 30 AI voices and script generating capabilities to promote hundreds of thousands of products. Furthermore, the operation management tools helps AI training to improve the efficiency of the configuration, and allows the merchants to analyze the weak points in-depth through AI quality control and data insights, etc.
The Yanxi smart outbound call solution is also a crucial component of the engine. By making bulk and high-quality phone calls, it consolidates the relations between brands and consumers. It can be smoothly coupled with the business partners’ original systems like Customer Data Platform (CDP), Customer Relationship Management (CRM) and Social Customer Relationship Management (SCRM) to reinforce the brands’ digital marketing capabilities.
JD Cloud will keep providing more intelligent, easy-to-use and cost-effective products to help merchants refine their operations and stimulate business growth.
JD.com’s Consumption and Industry Development Research Institute and supermarket business JD Super jointly released the “2022 Instant Food Consumption Trend Report” on May 13, revealing a rapid development of instant food in China’s consumer market.
Characterized as 3R food (easy to cook, easy to heat, easy to eat), the precooked food is a forerunner in the instant food market in China. According to JD.com’s data, its transaction volume mounted by 156 percent in 2021 YOY. The number of precooked food brands grew by 1.5 times in 2021 compared with that in 2019, and the number of their products increased by 2.5 times.
One consumption trend is that prefabricated food has developed into more varieties and forms to meet consumers’ demand, including precooked food giftboxes. According to JD.com’s data, the transaction volume of precooked food giftboxes grew by 232 percent in 2021 YOY.
Precooked food has also come under the spotlight at the Chinese New Year’s dining table. For example, the transaction volume of precooked food peaked during JD.com’s Chinese New Year Grand Promotion in 2022.
Among different age groups, Gen Z consumers record the highest growth rate in transaction volume of precooked food, reaching 137 percent in 2021 YOY. People aged from 36 to 45 are the major consumers of precooked food, accounting for 36 percent in 2021 and surpassing other age groups.
Healthy instant baby food is also leading the trend, which has become increasingly preferred by mothers. As JD.com’s data indicates, the transaction volume of instant baby food purchased by female consumers increased by 78 percent in 2021 YOY.
Another consumption trend reveals that people from higher-tier cities in China more easily accept precooked food than those from lower-tier cities.
China’s consumption trends of instant food suggest consumers have drifted away from the stereotype where instant food is stale and unhealthy, instead showing that instant food is now becoming more and more quality-driven.
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